Holler created a live, interactive installation that allowed the public to disrupt advertising. We were wired up to electronic nerve stimulators while we worked, allowing the public to disrupt us at the touch of a button. I was tasked to create an interface that would amplify the disruption without detracting from the action occurring on screen.
Webby Awards Honouree - Best Online Guerilla & Innovation
Best Ads - Best Interactive
AWARD Awards - Bronze
Role: Visual Interface Design
Art Direction: James Theophane