UX and visual interface design for bassike, an Australian luxury fashion brand known for understated and high-end basics. The brand has a loyal cult following and it was our job was to transform their online shopping shopping experience to reflect the brand's ethos of craftsmanship and cutting edge luxury. I was involved in this project from the stakeholder and customer research phase, strategy, wire-framing, to the art direction and visual interface design.
Role: UX and Visual Interface Design
Art Direction: James Theophane